// END-USER INSIGHT // the business operates an end-to-end supply chain process – from sourcing and warehousing to distribution and invoicing. However, Real Drinks Group was relying on a patchwork of spreadsheets to manage its operations.
“ These systems were perfectly appropriate for the scale of the business when we started,” said King.“ But as we grew, managing the process became prohibitive – we had to consider hiring new people just to manage those processes every time the business grew. We needed a system that allowed us to scale while retaining the same number of staff.”
Streamlining operations with NetSuite
Real Drinks Group considered several ERP systems but ultimately chose NetSuite for its flexibility and growth potential.
NetSuite’ s implementation has proven transformative for Real Drinks Group. The system now supports critical functions such as accounting, financials, order entry, purchasing, invoicing and inventory management across two legal entities. Using NetSuite’ s OneWorld, the company can manage multiple subsidiaries seamlessly, developing standardised business processes and deploying them across the entire organisation at the click of a button.
Key customisations, such as scripting to manage parent-child relationships between inventory items, have enabled Real Drinks Group to align NetSuite’ s capabilities with its unique business model. Products are logged on to the system first as a‘ parent’ item and upon customer order, they are transformed into‘ child’ items under the Real Drinks and Beer Britannia relevant supply routes. This ensures that every order’ s journey is meticulously tracked, from the moment it enters Real Drinks Group’ s supply chain to when it reaches the retailer.
Time savings and operational efficiency
The benefits of NetSuite were evident almost immediately.“ Purely from a user perspective, we were seeing time savings of 80 % or more within a week” King noted.
The efficiency gains have also reduced the need for additional hires within the supply chain team to manage growth.“ The growth potential
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WE NEEDED A SYSTEM THAT ALLOWED US TO SCALE WHILE RETAINING THE SAME NUMBER OF STAFF.
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