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was one of the important reasons for having NetSuite,” King added.“ Currently, we don’ t need to invest in additional staff in our back office team because we’ ve got a system that supports scaling. I can already see where that’ s delivering value.”

Strengthening supply chain and customer relationships

THE EFFICIENCY GAINS HAVE ALSO REDUCED THE NEED FOR ADDITIONAL HIRES WITHIN THE SUPPLY CHAIN TEAM TO MANAGE GROWTH.

The key to Real Drinks Group’ s success is long-term partnerships built on decades of trust and transparency, combined with out-of-the-box solutions designed for sustained growth, allowing the company to effectively manage its supply chain. By partnering with trusted businesses, such as NetSuite, Real Drinks Group has streamlined order processing and ensured accurate invoicing, helping the company to bolster its relationships with suppliers and customers alike. Enhanced reporting through localisation further supports transparency and decision-making.

Planning for the future

Real Drinks Group has just started the next phase of the integration which involves implementing demand planning and material requirements planning( MRP) in its NetSuite environment. As King summarised:“ NetSuite has given us the tools to handle our current operations while preparing for future growth. We are now operating our business from a position of maintaining and managing our data all in one place, with NetSuite connecting thousands of data points for us, so that we have greater insight into our day-to-day business at the touch of a button. The reports we are already creating benefit the whole business, from finance and operations to our commercial team. It’ s not just about where we are now but where we’ re heading as a business.”

By transitioning from manual processes to NetSuite, Real Drinks Group has laid the groundwork for sustained growth and operational excellence. With improved efficiency, enhanced scalability and better control over its supply chain, the company is well-positioned to continue serving its customers and navigating the evolving demands of the beverage industry. �

46 Intelligent SME. tech