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Zeph King, COO, Real Drinks Group
Real Drinks Group is a drinks retailer which supplies drinks to retailers and directly to consumers, manages sales and creates new drinks. As the company continues to grow, it needs a solution to transform its operations and further prepare it for growth. It chose Oracle NetSuite, which supports critical functions such as accounting, financials, order entry, purchasing, invoicing and inventory management. Zeph King, COO, Real Drinks Group, discusses the transformative effect it has had on the business.
REAL DRINKS GROUP MODERNISES OPERATIONS WITH NETSUITE TO SUPPORT GROWTH
EAL DRINKS GROUP began
R life as an independent craft drinks retailer in 2005, founded by Nick Dolan. In the years since, Real Drinks Group has grown to offer comprehensive end-toend solutions across the drinks industry, but one thing hasn’ t changed: a love for drinks – curating them, tasting them, sharing them – even packaging them.
Whether it’ s sourcing the best products for retail partners, helping producers connect with new opportunities or delivering exciting new flavours to customers, Real Drinks Group has built its success on passion and expertise.
With headquarters in Twickenham, offices in Birmingham and a taproom in London’ s Maida Vale, Real Drinks Group has become a key player in the UK’ s beverage industry. Its acquisition of Beer Britannia in 2022 further strengthened its position and broadened its supply chain network. Despite its growth, the company remains rooted in its commitment to building lasting partnerships through tailored solutions and a genuine love for what they do.
But with impressive growth comes operational challenges that demand modern solutions. By implementing Oracle NetSuite, Real Drinks Group looked to transform its business operations and prepare itself for future growth.
Adapting to operational complexity and growth
For Zeph King, COO and a 15-year veteran of Real Drinks Group, the company’ s success hinges on its ability to scale efficiently. With over 1,000 stock keeping units( SKUs) and a growing network of employees and partners,
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