// FEATURE //

SMEs make up the backbone of the UK economy, yet many are struggling to adopt the technology they need to stay competitive. Rising costs, skills gaps and limited capacity often stall Digital Transformation efforts, even as technology becomes central to performance and customer experience. Barney Taylor, CEO at Air IT Group, says that increasingly, SMEs are turning to managed service providers to help them move from simply buying tools to using them effectively. By aligning technology with business goals and simplifying everyday operations, MSPs are creating the stability smaller firms need to plan ahead. With the right support, incremental changes can deliver meaningful, longterm progress.

24 Intelligent SME. tech