The rebrand marks the next phase of Air IT Group’ s evolution and brings together all aspects of business technology under one roof, underpinned by automation and cybersecurity as the foundation for resilience and competitiveness.

“ We’ ve made significant investments in building true in-house expertise across automation, AI and cybersecurity” said Barney Taylor, CEO of Air IT Group.“ Our new brand reflects our evolution as an organisation: building a single intelligent technology stack that gives SMEs the platform they need to grow.”

Putting customers at the centre of technology innovation to support their growth

After a period of rapid expansion through organic growth and strategic acquisitions, Air IT Group has consolidated its expertise across cybersecurity, cloud, connectivity, business intelligence and IT support into a unified offering. Its new strategy centres on creating a more seamless, personalised and connected customer experience.

The SME opportunity: Resilience, growth and competitiveness

There were more than 5.6 million SMEs in the UK at the start of 2025, accounting for over 99 % of UK businesses, three-fifths of national employment and around half of the turnover of the private sector in the

UK. However, despite a general acceptance that technology can help growth and boost productivity, the government reports that less than half of SMEs actively use technology as an integral part of their business. AI and automation, in particular, are seen as key technologies, with recent Google research estimating that AI-powered tools could unlock a £ 198 billion productivity and growth boost across the UK SME sector, yet only one quarter of small- and medium-sized businesses are using AI currently, according to the British Chamber of Commerce.

Air IT Group’ s new approach aims to close this gap for SMEs by providing accessible, best-in-class solutions and strategic partnerships that help SMEs navigate the landscape as technology continues to evolve. Investments have been made to increase the use of AI and automation across the organisation, as well as investing in an omnichannel contact centre, providing better support for customers nationwide.

Lee Johnson, Chief Technology Officer at Air IT Group, said:“ Technology is developing faster than ever, and many businesses risk being left behind as a result. Technology should simplify, not complicate, the way businesses work, by creating smarter and more secure systems that take away the everyday friction of IT and deliver better customer experiences. That’ s why we are focused on improving service delivery and ensuring that our clients remain at the heart of everything we do. The SME sector’ s ability to adopt and integrate new technology, including AI and automation, is critical to future productivity and competitiveness in the UK.” �

28 Intelligent SME. tech