// FEATURE // evolving a dedicated football hub into a new sports hub. Football has always been a sport that is loved, supported and celebrated globally and within our app. However, over the past year, we have observed that our hub community is expanding its sporting interests to include Taekwondo, kickboxing, MMA, health discussions and nutritional advice.
Sa’ ed Anabtawi, Product Director, WOLF
Recognising this trend, we transformed the football hub, launched in February 2024, into a broader sports hub – taking the community on a bigger, better and more exciting journey, whilst strategically ensuring it remains engaged, entertained and constantly expanding.
Data across the lifecycle
When applied systematically, data has the power to optimise every stage of the customer journey, starting with acquisition. By analysing the funnel, businesses can identify which actions most effectively lead new users to recognise value.
To activate customers, trend data highlights the features or experiences that turn new users into active participants. Once customers are onboard, the focus is on engagement and retention. Monitoring behaviours reveals which aspects keep users returning and which drive them away.
Data also shapes strategy for monetisation. Understanding spending patterns helps businesses refine their models, ensuring customers are willing to pay for the value delivered – and ideally to continue or even increase spend.
Each new feature or product should have clear success metrics and tracking in place. Dashboards that show adoption rates, engagement and user sentiment allow businesses to act quickly – doubling down on what works and fixing what doesn’ t.
For SMEs, the opportunity is clear: data is not a by-product of your business – it is the blueprint for growth. Used effectively, it enables smarter decisions, faster scaling and deeper customer relationships. And, in a world where competition is only intensifying, those advantages are invaluable. �
Intelligent SME. tech
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