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intelligent
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Intelligent SME. tech is a Lynchpin Media publication for professionals with an interest in global SME news and events. If you wish to subscribe for regular copies, then please email: info @ lynchpinmedia. com
EDITOR’ S NOTE
ello and a warm welcome to the 59th edition
H of Intelligent SME. tech. I hope you are enjoying the new sections within the magazine and the new look pages. The magazine still covers technology news and features for small and medium enterprises around the globe so it still has the same great content.
On this month’ s front cover, we feature François D’ Hautefeuille, Head of Finance at Millesima, a fast-growing fine wine retailer. It has developed a new partnership with carrier management specialist, nShift, to optimise its European supply chain and reduce its costs. D’ Hautefeuille, discusses how the nShift platform optimises its shipping processes and provides a more personalised experience to customers.
D’ Hautefeuille said:“ Our customers count on us to deliver their orders – which can be high valued – in premium condition, regarding delay and service. We needed a solution with the carrier connections and customer experience capabilities to help us successfully engage new customers in new markets. nShift offers a platform and tools necessary to achieve this goal.” Turn to page 14 to read more.
Our Expert Column this month comes from Sindhu Kashyap, Lynchpin Media’ s Senior Content Strategist, Middle East and Africa, who talks about how per-message WhatsApp billing, TikTok Shop, VoP checks and ISO 20022 are rewriting customer acquisition and cash flow across EMEA. In 2025, SMEs in EMEA face rising messaging costs, expanding social commerce, new instant payment and ISO 20022 rules and accelerating e-invoicing mandates in the Gulf. Added pressure comes from NIS2, the EU AI Act and stronger authentication standards. Staying compliant and efficient will be a key competitive advantage. Turn to page 18.
In today’ s hyper-competitive market, SMEs can’ t outspend enterprise rivals – but they can outsmart them. Sean Evers, VP of Sales and Channel Partnerships at Pipedrive, discusses how by combining strategic technology adoption with AI-driven efficiency and a human-first approach, smaller businesses can sharpen their sales edge, build stronger customer relationships and create a foundation for sustainable growth. Turn to page 35.
We also have an Intelligent Technology section dedicated to all the latest technology developments affecting SMEs and a page called Project Round-Up which features news from across our regions.
I hope you enjoy the magazine and if you’ d like to contribute to any future issues, please contact me by emailing rebecca @ lynchpinmedia. com
Rebecca Miles Managing Editor
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