// CASE STUDY //

THIS IS WHY INVESTING IN A RELIABLE DELIVERY SERVICE IS NOT JUST ABOUT LOGISTICS BUT ABOUT REINFORCING THE BRAND PROMISE AND ENHANCING THE OVERALL CUSTOMER EXPERIENCE.

quickly and manage our shipping operations more efficiently.

How important is a reliable delivery service to Millesima and why?

A reliable delivery service is critically important to us. Customers often purchase high-value, rare and collectible wines, which require careful handling and timely, secure delivery. Ensuring that wines arrive safely and on time is essential for customer satisfaction, trust and retention, especially as we expand into new markets.

A positive delivery experience reassures customers that we are a business they can trust. It helps to build connections, turning casual buyers into loyal advocates who are more likely to return and recommend us to others. If deliveries are late or arrive damaged, a customer’ s trust can quickly erode. In an industry where the product is both a luxury and a symbol of celebration or connoisseurship, every step, including delivery, must reflect the care, expertise and exclusivity associated with fine wine.

This is why investing in a reliable delivery service is not just about logistics but about reinforcing the brand promise and enhancing the overall customer experience.

What’ s next for Millesima?

We are focused on accelerating our European development. We will continue to leverage nShift’ s delivery management and experience platform to support this growth, providing customers with even better delivery experiences and expanding its reach into new markets. �

16 Intelligent SME. tech