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It ’ s essential to identify your audience early and actually market to them correctly . One of the biggest mistakes new e-commerce businesses make is assuming that simply having a great product is enough . But customers don ’ t just buy goods and services , they buy solutions , convenience and trust . If you don ’ t understand why someone would choose your brand over another then you ’ ll struggle to get traction . At Must Have Ideas , we always choose innovative products that customers are unable to purchase at the supermarket . We find problem-solving products that customers haven ’ t seen before .

Amy Knight , Director and Co-founder , Must Have Ideas

Many UK shoppers will actively choose brands that align with their lifestyle , whether it ’ s sustainability , affordability or innovation . Your business needs to be positioned in a way that makes it clear why you ’ re the best option for your target audience .

Ask yourself :

• What problem does my product solve ? Customers don ’ t buy random items ; they buy something that makes their life easier or enriches it in some way .

• Who is my target customer ? A business that tries to appeal to everyone ends up reaching no one .

• What makes my business different ? If you can ’ t answer this in one sentence , then your customers won ’ t be able to either .

THE SUCCESS OF A BUSINESS IS DEPENDENT ON IMPLEMENTING THE CORRECT MARKETING STRATEGIES , GETTING THE RIGHT PRODUCTS TO THE RIGHT AUDIENCE AND HOW WELL IT USES ITS DATA .

From very early on we identified our key demographic and where they were most likely to spend their time online . That ’ s why we spend around £ 2 million each month on Meta advertising . By creating highly targeted Facebook and Instagram ads and content we ’ ve been able to grow a large community around our brand and products .

The success of a business is dependent on implementing the correct marketing strategies ,

Intelligent SME . tech

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