Intelligent SME.tech Issue 53 | Page 28

// FEATURE //
The power of social media and digital marketing for today ’ s e-commerce SMEs cannot be overstated , as even longestablished brands are having to pivot social media and digital marketing solutions to keep up with ever evolving customer needs . As a self-taught entrepreneur , Amy Knight , Director and Co-founder , has grown her e-commerce brand , Must Have Ideas , which sells unique ‘ life hack ’ goods , to a turnover of over £ 65 million . She began her SME journey with no previous experience in digital marketing . Below are her tips if you ’ re beginning your journey into social media marketing .

THE POWER OF SOCIAL MEDIA FOR GROWTH : LESSONS FROM A SELF- TAUGHT ENTREPRENEUR

28 Intelligent SME . tech