SMB Identity buyer ' s checklist
Identity touches every point of your business . Here ' s a checklist of what you should be asking yourself when shopping for an Identity solution .
Can you make login less frustrating ?
First impressions are everything in a competitive market , so ensuring a low-friction experience goes a long way toward customer satisfaction and retention .
55 %
of consumers have stopped using a website because the login process was too complex . ( Transmit Security . " The of Business Your on Passwords™ 2021 )
Are your integrations seamless ?
Being able to easily integrate your CIAM with your existing business systems is key to maintaining your customer experience .
Choosing the right open standards-based solution today means you can easily integrate behind the scenes and your customers won ' t notice a thing .
49 %
of customers who were loyal to brands abandoned them due to poor CX . ( Emplifis " 11 Key things consumers expect from their brand experiences today " Report , 2022 )
Will it scale ?
A CIAM solution that ' s cloud-first and platform-agnostic allows for fast scaling now , securing your presence into the future .
6-7 times more expensive Earning new customers can cost six to seven times more than retaining current ones . ( Zippia , ~ 28 Critical Customer Retention Statistics ,* 2023 )
Will it help you stay in compliance ?
A CIAM solution should adhere to open standards , have industry-standard third-party certifications and authorizations , such as ISO certifications , CSA STAR attestations , and PCI Attestation of Compliance . Solution providers should also offer CIAM solutions that comply with applicable laws and regulations , such as the General Data Protection Regulation ( GDPR ), the Calfornia Consumer Protection Act ( CCPA ), and the Health Insurance Portability and Accountability Act ( HIPAA ).
You might not need to meet threshold data privacy requirements now , but the right CIAM solution will support compliance as you grow .
87 %
will take their business to a competitor if they don ' t trust a company to handle their data responsibly . ( PwC , " Mind The Trust Gap : How Companies Can Retain Customers After A Security Breach™ )
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