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MARK MILLAR , CEO , PUREDRIVE ENERGY
I n today ’ s competitive job market , attracting and retaining skilled employees is a challenge , particularly for SMEs . While salary remains a key motivator , at Puredrive Energy we ’ ve found that workplace culture and environment often clinch the deal when it comes to both recruitment and retention .
For SMEs , it ’ s not just about exceeding the statutory minimums like the National Minimum Wage , annual leave , SSP or pension contributions . Offering creative and cost-effective perks can make a significant difference . For example , providing access to an on-site gym or free electric vehicle charging points are benefits that employees value , but they don ’ t have to break the bank . The key is finding ways to do more with less , especially when costs are rising .
Another powerful tool for SMEs is investing in employee development . People are increasingly interested in opportunities to expand their skills and gain new qualifications . Offering robust training programmes – particularly those that lead to recognisable certifications – is a proven way to attract and retain talent . Importantly , this also demonstrates that you ’ re committed to their long-term growth .
Consistency , fairness and equality in management practices are also essential .
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OFFERING CREATIVE AND COST-EFFECTIVE PERKS CAN MAKE A SIGNIFICANT DIFFERENCE .
How employees are treated – both day-to-day and in critical moments – plays a significant role in their decision to stay or leave . This is why it ’ s crucial to hire leaders who align with your company ’ s ethos and culture . A good leader not only upholds these values but also enhances them , contributing positively to the overall work environment .
One size certainly doesn ’ t fit all when it comes to employee benefits , so offering a range of options ensures everyone can find something they value . However , company culture is the overarching factor that ties everything together . Employees want to feel they belong to a workplace that listens to them , values their input and genuinely cares about their wellbeing .
Throwing money at retention and recruitment isn ’ t always the answer . Communication – real communication – is vital . That means actively listening , understanding and responding to the needs and concerns of your team . Open dialogue helps identify what ’ s working , what isn ’ t and how to improve .
Interestingly , we ’ ve found that culture is so compelling that employees sometimes stay even after mentally ‘ quitting ’ their current roles . In these cases , it ’ s important to engage with them , understand their concerns and explore opportunities to move them into a role that better suits their skills and aspirations – whether within your company or outside it .
Ultimately , for SMEs , the secret to standing out lies in fostering a supportive , inclusive and adaptable workplace culture . By listening to your team , offering meaningful benefits and creating opportunities for growth , you can position your business as an attractive and rewarding place to work – no matter the size of your organisation . �
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COMPANY CULTURE IS THE OVERARCHING FACTOR THAT TIES EVERYTHING TOGETHER .
Intelligent SME . tech
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