Intelligent SME.tech Issue 52 | Page 22

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SMES CAN BUILD MORE PERSONALISED CONNECTIONS WITH THEIR EMPLOYEES , OFFERING TAILORED GROWTH OPPORTUNITIES AND DIRECT ENGAGEMENT WITH LEADERSHIP . ith skilled job candidates in short supply , SMEs face unique challenges in attracting and retaining top talent , however , they also possess distinct advantages , particularly when it comes to fostering a workplace culture that values innovation , personal growth and meaningful engagement . SMEs can build more personalised connections with their employees , offering tailored growth opportunities and direct engagement with leadership . This ability to create a close-knit , supportive environment is a critical factor in attracting talent that seeks more than just a pay cheque .
Agency is a competitive edge . Smaller organisations lead to more agency , where agility , flexibility and professional autonomy originate and flow . For example , while large corporations sometimes struggle with bureaucratic layers , SMEs can adapt quickly , responding to employee feedback and shifting to market demands . This flexibility unlocks rapid adoption of technology , a key factor in attracting and retaining top talent . By adopting cutting-edge tools and systems , SMEs provide employees with opportunities to develop new skills and stay ahead of the tech curve . This includes leveraging Artificial Intelligence for smarter decisionmaking , cost efficiency and enhanced productivity , not only improving SMEs ’ operations but empowering employees to work smarter , not harder . Technology , alongside continuous training , creates a culture of upskilling and career growth , enabling employees to futureproof their careers .
SMEs can further enhance their attractiveness by capitalising on their networks – connecting employees with industry experts , thought

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BY ADOPTING CUTTING- EDGE TOOLS AND SYSTEMS , SMES PROVIDE EMPLOYEES WITH OPPORTUNITIES TO DEVELOP NEW SKILLS AND STAY AHEAD OF THE TECH CURVE .
leaders , academics and peers , to create unrivalled opportunities for learning and growth . Facilitating employee access to these networks enables them to expand their skillsets , gain fresh insights and build valuable professional relationships . For instance , partnerships with universities can offer staff access to specialised training , research projects or advanced qualifications . Government-backed initiatives , such as apprenticeships or grants , can also play a role by easing the financial burden on SMEs while boosting employee development . Again , these opportunities foster a sense of purpose and belonging for employees , as they see their organisation investing in their long-term growth , which is appealing to candidates who value meaningful career progression .
Retention strategies should also focus on maximising value for employees . SMEs may not always match the salary packages of larger competitors , but they can offer unique benefits , such as flexible working arrangements , career autonomy and a workplace culture that prioritises wellbeing . These factors build a trusting and enjoyable working environment , often outweighing financial considerations for employees seeking job satisfaction and a sense of purpose .

STEVEN DROST , CO-FOUNDER AND CHIEF STRATEGY OFFICER , CODEBASE

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