// TECH TRENDS // partners have the right access from day one . It ’ s not just about saving effort – it also reduces mistakes and improves security . A big trend we ’ re seeing is SMBs automating routine identity management tasks so they can focus on growing their businesses , not resetting passwords !

Regarding customer expectations , how does Okta ’ s Customer Identity platform enable SMBs to balance user convenience with robust security measures ?

Customers expect modern , fast , easy and secure digital experiences – whether they ’ re signing into an app or completing an online purchase . Okta ’ s Customer Identity Cloud makes this possible by combining security features like adaptive authentication with seamless tools like social login . It ’ s a win-win : users get the convenience they want , and SMBs get to safeguard sensitive customer data while delivering a great customer experience ( CX ). Plus , features like biometrics and passwordless authentication are becoming a game-changer , giving businesses a competitive CX edge while reducing security risks .

For SMBs expanding internationally , what role does compliance with data privacy regulations play in Okta ’ s Customer Identity offerings ?

Expanding globally is exciting but comes with new challenges – compliance with data privacy regulations being one of the biggest . Okta helps SMBs navigate this with built-in tools for managing consent , localising data storage and ensuring compliance with laws

SMBS FACE A TOUGH BALANCING ACT – THEY NEED ENTERPRISE-LEVEL SECURITY TO COMBAT ALL THE NEW THREAT ACTORS , BUT OFTEN DON ’ T HAVE ENTERPRISE-LEVEL BUDGETS OR IT RESOURCES TO SUPPORT THEIR NEEDS .

Intelligent SME . tech

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