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Small- and medium-sized businesses ( SMBs ) face unique challenges in managing identity and access security . Jimmy Kehoe , Vice President of EMEA Emerging , Okta , emphasises the importance of addressing these challenges by providing solutions that balance user convenience with robust security . By automating processes and complying with data privacy regulations , Okta empowers SMBs to improve employee productivity and secure their digital assets in the era of hybrid and remote work .

Jimmy Kehoe , Vice President of EMEA Emerging , Okta

How is Okta addressing the unique challenges SMBs face in managing identity and access security ?

SMBs face a tough balancing act – they need enterprise-level security to combat all the new threat actors , but often don ’ t have enterprise-level budgets or IT resources to support their needs . As a result , many tend to rely on basic security measures as seen in our recent SMB report – from anti-virus software to username and password credentials bundled with email systems . We get that . That ’ s why we ’ ve built solutions that are easy to implement and scale as businesses grow . For example , our Single Sign-On ( SSO ) and Multi- Factor Authentication ( MFA ) make securing apps and data straightforward , regardless of team size . SMBs also benefit from integrations with hundreds of tools right out-of-the-box , so they don ’ t have to spend hours ( or euros ) reinventing the wheel . It ’ s about making security accessible and manageable for small businesses , whether that be for their employees , partners or customers .

How are Okta ’ s solutions helping SMBs adopt automation effectively , and what trends are you seeing in automation uptake among these businesses ?

Automation is the secret weapon for SMBs trying to do more with less , and Okta ’ s workflows make it easy to get started . For example , automating user onboarding and offboarding saves tons of time while ensuring employees , contractors or

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