// PREDICTIVE INTELLIGENCE //

Optimise for mobile

The vast majority of social commerce interactions happen on mobile devices , making mobile optimisation a critical factor in success . Content should be easy to view and interact with on smaller screens , and product images should load quickly without sacrificing quality . If your website is the final point of sale , ensure it is responsive , easy to navigate and has a streamlined checkout process .

The shopping experience within social platforms also needs to be smooth . Facebook , Instagram , Pinterest and TikTok have built-in shopping tools that allow users to browse and buy products without leaving the apps , which remove barriers to buying and help boost conversion rates . SMEs should make the most of these features to create a frictionless experience for their customers .

Focus on frictionless experiences

One of social commerce ’ s biggest advantages is the ability to simplify the customer journey . By enabling users to discover , explore and purchase products without leaving the platform , you reduce the risk of losing customers along the way .

Ensure that product tags , links and descriptions are clear and accessible . Shorten the checkout process wherever possible and offer multiple payment options to accommodate a wide range of preferences . The smoother and more intuitive the journey , the more likely customers are to complete their purchases .

Showcase social proof

Social proof – reviews , testimonials and user-generated content – is a cornerstone of successful social commerce . Seeing others interact positively with your brand builds trust and credibility , especially for first-time customers . Of course you ’ re going to say your brand is great , but happy customers feel much more authentic . Encourage satisfied customers to share their experiences on social media and consider incentivising UGC through discounts or contests . Partnering with micro-influencers can also enhance your brand ’ s credibility , introducing your products to new customers in an authentic way .

The role of new technologies

Emerging technologies like Augmented Reality ( AR ) and Artificial Intelligence ( AI ) are poised to level the playing field for smaller businesses . AR can enhance the shopping experience by offering virtual product try-ons or previews , reducing return rates and increasing buyer confidence . AI enables personalisation through chatbots , tailored recommendations and predictive analytics , making smaller businesses more competitive in providing a seamless and tailored customer journey . When integrated , these technologies can empower SMEs to deliver cutting-edge experiences without requiring massive budgets or technical expertise .

Looking ahead

Social commerce has a dazzling future ahead . For SMEs , it ’ s not just about boosting sales but building deeper connections with customers who value convenience and personal interactions . By crafting engaging content , using data smartly and keeping ahead of trends , SMEs can carve out their success in this evolving space . Embrace social commerce strategically and you ’ ll thrive and stand out in a fiercely competitive market . �

Carli Buckley , Head of Social and Multimedia , Visualsoft

THE VAST MAJORITY OF SOCIAL COMMERCE INTERACTIONS HAPPEN ON MOBILE DEVICES , MAKING MOBILE OPTIMISATION A CRITICAL FACTOR IN SUCCESS .

Intelligent SME . tech

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