// PREDICTIVE INTELLIGENCE //

BUILDING A LOYAL FOLLOWING SHOULD BE A PRIORITY FOR SMES , AS ENGAGED AUDIENCES ARE MORE LIKELY TO CONVERT INTO CUSTOMERS AND ADVOCATES . in use , offer tutorials , provide behindthe-scenes glimpses or feature customer testimonials . Live streaming is another powerful tool , allowing you to engage directly with your audience in real-time and has become increasingly popular on TikTok and Instagram , creating a sense of urgency and personal connection that drives conversions .

Build a following and leverage data insights

Social commerce thrives on community . Building a loyal following should be a priority for SMEs , as engaged audiences are more likely to convert into customers and advocates . Regular posting , meaningful interaction with followers and collaborations with influencers can all help grow your audience .

As your presence grows , take advantage of the wealth of data available on social platforms . Analytics can provide insights into what types of content resonate most , when your audience is most active and which products generate the most interest . SMEs should prioritise actionable insights that enhance engagement , conversions and customer loyalty . Key metrics include engagement rates to refine content , clickthrough rates to optimise calls-to-action and conversion rates to identify what drives sales . Analysing demographics and time spent on content ensures campaigns resonate with the right audience and deliver impactful messages effectively . This information allows you to refine your strategy , creating more targeted campaigns that yield better results .

Integrate social commerce with broader marketing efforts

Social commerce shouldn ’ t exist in a vacuum but should complement and enhance other marketing channels . Ensure your social commerce efforts are aligned with email marketing , SEO and traditional advertising to create a cohesive brand message and seamless customer journey .

Retargeting is an especially valuable tactic . Social platforms often allow you to target users who have interacted with your posts or clicked on your links but didn ’ t complete a purchase . By re-engaging these users with tailored ads , you can significantly increase your conversion rates .

26 Intelligent SME . tech