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A SUBJECT LINE SHOWING THE CONTENT IS PERSONALISED TO THE RECIPIENT ’ S INTERESTS MATTERS MORE THAN DISCOUNT CODES OR SALES .
ORE THAN 293 billion
M business and consumer emails are sent and received each day . That ’ s a lot of competition for customer attention . To cut through the noise , email senders need to have a comprehensive understanding of when , why and how users interact with their personal inboxes . Good thing we just collected data on all of that . Let ’ s dig into the lessons , shall we ?
The survey , The Path to Email Engagement in 2021 , evaluated global consumers ’ habits around checking their personal inbox and how they interact with the emails they receive from B2C brands . The research reveals consumers are yearning for more connection with the brands they love and confirms email is still the predominant form of communication .
When do people check their email ?
Oh , the age-old debate : is there a perfect time to send an email ? The data from our survey says there really is no right time to send a B2C email , as people tend to interact with their inbox throughout the day with no single sweet spot . However , the majority of people ( 84.3 %) are on their email at least once a day and about a quarter of people are checking five times a day or more .
Most folks are checking in the morning ( 42.5 %) and then several times throughout the early afternoon . It ’ s before bedtime that email marketers might want to avoid since less than 20 % of respondents report they check their email at that time . This commonality spans across all demographics . What might be surprising is the frequency at which people check their spam folders . Over 67 % of users
Will Conway , CEO , Pathwire
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