THE MAJORITY OF PEOPLE ARE ON THEIR EMAIL AT LEAST ONCE A DAY AND ABOUT

A QUARTER OF PEOPLE ARE

CHECKING FIVE TIMES A DAY

OR MORE .

Mark Bowen

The power of email for effective communication with customers – both current and prospective – is wellknown . But companies face tough competition , with millions of emails arriving into inboxes every day . So how can SMEs ensure their content doesn ’ t get lost ? Intelligent SME . tech ’ s Mark Bowen highlights insight from Will Conway , CEO , Pathwire , who tells us how companies can effectively tailor email marketing campaigns to better reach their target audience .

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Intelligent SME . tech