// LATEST UPDATES //

intelligent

. tech

Intelligent SME . tech is a Lynchpin Media publication for professionals with an interest in global SME news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com

ello and a warm welcome to issue 49 of

Intelligent SME . tech . On this month ’ s front cover , we feature Paul Walker , Co-owner of Fred Aldous , an arts and craft company based in the UK . As felt by many small business owners , managing supplier payments can be incredibly manual if using older accounting software and therefore stressful . Switching to the cloud was life changing , but Fred Aldous was still using an external payment platform to manage payments . Which is where Xero stepped in .

This transition to Xero proved to be a pivotal decision for Fred Aldous , offering a range of features that significantly improved its financial management processes . One particular aspect that stood out was the platform ’ s innovative approach to handling payments . Using Xero to manage supplier payments has not only saved hours on an almost daily basis , but also allowed the business to build stronger relationships directly with its suppliers – some decades old – by figuring out how best to work with them . Turn to page 44 to read more .

Generative AI ( GenAI ) is for the last mile . If you want to create something special that resonates with your target audience , you first need an underlying data infrastructure – and other forms of AI working under the surface – to facilitate this innovative approach . Matthew Biboud-Lubeck , General Manager EMEA from Amperity , outlines how GenAI can personalise communications at scale . Turn to page 28 .

We also have a round-up of all the latest SME news from across our regions , while our intelligent brands section looks at what ’ s new in sales and marketing , finance , HR and customer experience .

I hope you enjoy the magazine and if you ’ d like to contribute to any future issues , please contact me by emailing rebecca @ lynchpinmedia . com

Rebecca Miles Managing Editor

The Editor ’ s Question this month is : to make sure your business can grow , which business process should be automated first ? Four experts came back with some comprehensive and interesting answers , starting on page 20 .

Large institutions from Tesla to Blackrock have been investing in Bitcoin for years , but most SMEs still haven ’ t joined the revolution . That ’ s hardly surprising given that smaller businesses are focused on day-to-day operational concerns and surviving in a cut-throat market . What use is Bitcoin to them ? Danny Barugh , Founder & Chief Executive Officer , LondonLink , explores the specific benefits of Bitcoin for SMEs . Turn to page 14 .

TO OUR MONTHLY MAGAZINE

Intelligent SME . tech

3