// PREDICTIVE INTELLIGENCE //

HAVING INNOVATIVE PRODUCTS IS NOT ENOUGH – THE QUALITY AND PRICE OF THE OFFERING NEEDS TO BE GOOD TOO .

Production is according to the demand , and Africa having the youngest population in the world shows a great market for innovative products . The improvement of business environment has created competition , like in developed countries .

Having innovative products is not enough – the quality and price of the offering needs to be good too . This is where technology plays a vital role ; evolution of technology brings quality .

The emergence of TEMU , an online retailer with low pricing and good quality , shows that competition is always for the good of the customers as they can buy quality at a cheaper price .

China has been a gamechanger in the world and especially in Africa due to its ability to produce more than anyone with good quality . Businesses intended to establish in Africa must have an efficient business infrastructure to match the increasing demand of their products otherwise someone else will fill the void .

This is why African governments have been working to improve their business environment and infrastructures , to allow companies to scale up throughout their countries because the market is vast and appealing . The American giants , Wal-Mart and Amazon , establishing their operations in Africa denotes the level of business and economic infrastructures in place and the potential of the African market for your local and cross-border operations .

The market in Africa differs from one country to the next ; each country has its speciality . Knowing the culture and perception of the people of a specific country is crucial in establishing a venture or selling a product in Africa , which needs not an educational background but an experience on the ground to understand customer behaviour .

A spread of African MNCs in Africa ( Ecobank , Dangote , Shoprite , MTN ) conquering their local and African market is an indication of how businesses can expand throughout Africa by cross-border investment . In Africa a business can start by selling on the street without being registered as a venture , and an

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