// PREDICTIVE INTELLIGENCE //
SCALING UP IN AFRICA
Intra-African trade and investment is low , which means the prospect for growth in Africa is still enormous . Marius C . Oula , Founder & CEO of Maison Catalogue , a business development company , explores how African companies can scale up and which factors they need to take into consideration .
IVEN OUR DEVELOPED
G and fast consuming world , the concept of ‘ scaling up ’ is crucial to consider when starting a business , whether to develop your operations for a start-up and SME or expand your operations for multinational corporations ( MNCs ). This concept is of great interest for Africa as one of the fastest growing markets in the world .
Scaling up is about a growing demand for your products . Our globalised world , mobility and fluidity of goods allows this to happen , as emphasised by Amazon and Alibaba operations worldwide , and the evolution of technology which has contributed to accessibility of innovation worldwide – any new product can be visible wherever it is manufactured .
Scale-up companies are characterised by a good business structure enabling them to uplift the scale of their operations , thus having solid business infrastructures increase your operations efficiency . Due to the rapid growth a company can experience in Africa , having an efficient business infrastructure is a prerequisite for any business to scale up . With some African states making significant improvement to their economic infrastructures ( port , road , airport ) and business environment , this has impacted positively on business operations thus attracting more FDI ( Foreign Direct Investment ). According to the UNCTAD ’ s World Investment Report 2023 published in July , FDI flows to Africa stood at US $ 45 billion in 2022 and accounted for 3.5 % of global FDI . The number of greenfield project announcements rose by 39 % to 766 .
Those factors have allowed companies to increase their productivity with available skilled labour . With infrastructures in place , finding the adequate technology to scale up must be according to your industry , which can be done via a network of partnerships or the implementation of new operations .
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SCALE-UP COMPANIES ARE CHARACTERISED BY A GOOD BUSINESS STRUCTURE ENABLING THEM TO UPLIFT THE SCALE OF THEIR OPERATIONS .
Intelligent SME . tech
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