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// INDUSTRY UNLOCKED //
Five tips for elevating morale of Middle East manufacturing workers
Epicor surveyed key stakeholders in the manufacturing sector about essential workers ’ everyday experiences , pain points and expectations . Vibhu Kapoor , Regional Vice President – Middle East , Africa & India , Epicor , explains the five broad action points which companies could take , based on the findings from the survey .
MID REGIONAL INITIATIVES
A such as the UAE ’ s Operation 300bn , manufacturing in the Middle East has been on an upward trajectory . This growth certainly owes much to the foresight of ambitious governments , but at its heart , it is driven by people . And not just boardroom strategists , but frontline workers .
In Epicor ’ s Voice of the Essential Worker : Manufacturing 2024 , we surveyed key stakeholders in the manufacturing sector – engineers , machinists , welders and supply chain analysts making everything from food and furniture to apparel and electronics . We believe that to avoid the classic board / shop floor disconnect , you need to walk onto the floor and ask about essential workers ’ everyday experiences , pain points and expectations . In doing so , we uncovered insight which can be applied to unlock the full potential of the manufacturing sector in the
Middle East . Our findings , split here into five broad action points , should help the region ’ s industrial leaders to understand the source of morale and how to improve it .
1
Modernise
Just over a third ( 39 %) described their company as ‘ very modern ’ and less than half ( 48 %) said their company was adopting new technology . More than half ( 56 %) said they would take a pay cut if it meant working in a more technology-driven environment . This reflects a reality shared by the Middle East – a workforce steeped in technology at home and at play and as they shop . They expect the same at work and are willing to look around for employers that will deliver .
In a region plagued by talent gaps , firms must act to provide stellar employee experiences . That is why , across the GCC , we
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IN A REGION PLAGUED BY TALENT GAPS , FIRMS MUST ACT TO PROVIDE STELLAR EMPLOYEE EXPERIENCES .
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