intelligent

Understanding who your customers are is the very foundation of a successful directto-consumer ( DTC ) brand . But as customer journeys become more fragmented with data scattered across multiple channels and platforms , it ’ s tough to get a holistic view of all the touchpoints .

The team at Mancave wanted to know more about its customers ’ buying habits , the marketing channels they engaged with and the role played by both physical stores and third party retailers in their journey .

It was about to undertake a strategic shift that aligned with its goal to grow its DTC Shopify store revenue profitably and sustainably , so the timing was crucial . Ultimately , the team needed to understand what keeps customers coming back .

Mancave brand vitals

Mancave is a natural , performance-led personal care brand featuring products that deliver lasting care to the skin , hair , body and mind .

Part of Aimtru brands , the Mancave range of products contain natural ingredients , premium fragrances and are vegan and cruelty-free .

Mancave products are stocked by retailers and supermarkets and are sold in store and online . E-commerce channels include Amazon and DTC brand store on Shopify .

Challenge # 1 – Who are our customers ?

Mancave products can be found on the physical and digital shelves of retailers and supermarkets like Ocado , Tesco , Waitrose

EVERY PIECE OF DATA IS SO IMPORTANT TO US . AS A SMALL TEAM , WE NEED TO MAXIMISE THE RETURN ON OUR TIME AND RESOURCES .