Distil , a business intelligence start-up in Exeter in the UK , worked with Mancave , which makes natural personal care products , to help it overcome the challenge of customer data in a multichannel e-commerce and retail purchase journey . Mancave has seen a 216 % uplift in sales of a cornerstone product , a 21 % reduction in customer acquisition cost and a 75 % decrease in time to a second purchase .

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