// END-USER INSIGHT //
LUB SODA WAS founded
C in 2014 by Dru Jaeger and Laura Willoughby MBE when she quit drinking alcohol and couldn ’ t find the kind of support she needed . As a London-based B-Corp , it is on a mission to help people drink alcohol more mindfully and live well .
It started as a small Mailchimp mailing list and a Facebook group to connect with people who wanted to discover new no- or low-alcohol products . Now , it is communicating with tens of thousands of people internationally .
Club Soda focuses on three core things : change , choice and connection . First , it offers paid and free courses to guide people interested in changing their alcohol drinking habits – either wanting to reduce or quit completely .
It also helps people discover more beverage choices . It uses Mailchimp tools to help sell non-alcoholic beer , wine and spirits through e-commerce and its shop on London ’ s historic Drury Lane in Covent Garden . It also hosted the world ’ s first mindful drinking festival in
How Club Soda drives growth and revenue with Intuit Mailchimp
Club Soda connects with the sober‐curious by providing resources and alcohol alternatives using customer journeys , integrations , groups and more , thanks to Intuit Mailchimp , a marketing automation and email marketing platform . Co-founder of Club Soda , Laura Willoughby MBE , explains how the company has personalised its customer interactions using Mailchimp .
44 intelligent
. tech
Intelligent SME . tech