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Put simply , SMBs with a high level of data maturity that have invested in AI adoption yield approximately 30 % more value from the technology .

Becoming data-driven is an opportunity most SMBs are yet to seize

As hype around AI rumbles on , it can be tempting for SMBs to race towards implementation – but that ’ s rarely the best course of action . As the report shows , investing in becoming highly data-driven delivers significant value across key business outcomes and leaves SMBs in a strong position to adopt AI when the time is right .

Yet only 19 % of SMBs consider themselves highly data-driven , despite the quantifiable value it delivers . That means the majority of SMBs risk missing an opportunity to outperform their competitors , differentiate their business and significantly improve decision-making .

There ’ s never been a better time to start building data maturity . Affordable access to the cloud infrastructure , tools and services is enabling SMBs to develop comprehensive data strategies , backed by modern architectures like data lakes . With a strong data foundation in place , SMBs can take full advantage of exciting technologies like Generative AI and transform how they operate , sell and innovate .

Data is the differentiator for SMBs , building data maturity is worth the investment , and for the majority of SMBs , is an opportunity waiting to be capitalised on . �

PUT SIMPLY , SMBS WITH A HIGH LEVEL OF DATA MATURITY THAT HAVE INVESTED IN AI ADOPTION YIELD APPROXIMATELY 30 % MORE VALUE FROM THE TECHNOLOGY .