DON ’ T MAKE USERS GUESS WHAT YOUR WEBSITE IS ABOUT OR

WHAT MAKES YOUR BUSINESS

SPECIAL .

and aiding search engine algorithms to comprehend the purpose of their websites .

“ Our descriptive domains are the best names available for our niche ,” said Wiese . “ Each website ’ s purpose and unique selling proposition is clear to potential visitors who see us in Google search results and across the web . When Google Search users see our domain in the Google search results , there is no question about what we offer . More importantly , our names help search engines understand the purpose of each website . Using a unique top-level domain is a superb strategy to build our brand , increase relevant site traffic and ultimately drive conversions .”

Wiese ’ s domain expertise , honed during his tenure at Google , became a cornerstone of SearchBrothers ’ business growth . His company ’ s clientele primarily grows through word of mouth , a testament to the impactful solutions they provide . SearchBrothers ’ unique selling proposition lies in its ability to decode complex SEO challenges , especially for large websites with massive datasets , using proprietary tools Wiese and Szymanski developed based on their Google experience .

Beyond keywords : SearchBrothers ’ vision for branding and domain relevance

The significance of domain relevance in SEO is one of Wiese and Szymanski ’ s pivotal teachings . “ Most people don ’ t know your brand ,” said Wiese . “ Don ’ t make users guess what your website is about or what makes your business special . The only thing they know and the first thing they see is what ’ s presented in the snippet , which includes the domain name . Choosing a great domain name can make all the difference between getting the user to click on your search result or not .”

He added that focusing on user signals is an excellent way to improve your site ranking . “ This strategy focuses on the user ’ s journey from Google to a specific website . For example , a user types a query generating multiple results and makes a decision within just a few seconds . If that user clicks your website and you don ’ t deliver , they ’ ll go back to Google for more searches , and eventually , Google will lower your ranking . That ’ s how Google works .”

Fili Wiese , Co-founder , SearchBrothers

Kaspar Szymanski , Co-founder , SearchBrothers

On the other hand , if they stay on your site , the algorithm will maintain your site ’ s high ranking , he said . “ Even if another website has been around longer , you can still rank higher if your domain is more closely related to users ’ search queries . For example , if a user is looking for SEO tools and your domain is SEO . software , that gives you a huge advantage . Securing an excellent domain name equates to savings on future marketing expenditures and initiatives . Establish your brand at the forefront of your field with an unforgettable and evocative domain name . This strategy will lead others in your niche to invest more in their marketing efforts to keep pace .”

The impact of conducting domain experiments

Despite the wealth of knowledge Wiese and Szymanski gained at Google , they aren ’ t

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Intelligent SME . tech