Intelligent SME.tech Issue 42 | Page 65

intelligent

// SCALING UP //

ILI WIESE AND KASPAR

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SZYMANSKI ’ S journey from former Google Search employees to leading SEO experts exemplifies leveraging unique expertise and innovative strategies to build a solid personal and business brand . Their success story includes strategically utilising descriptive domains , an in-depth understanding of SEO and a commitment to delivering exceptional client value .
Widely acknowledged for their unparalleled knowledge of Google ’ s webmaster policies , penalties , backlink risks and link-building techniques , the duo ’ s expertise stands out in the SEO discipline . Their journey didn ’ t stop after leaving Google ; instead , it propelled them to explore new opportunities in the digital realm , co-founding SearchBrothers SEO Consulting .
The power of a descriptive domain : crafting SEO solutions
At the core of SearchBrothers ’ branding strategy lies using descriptive domains like seo . consulting , online . marketing , seo . services and seo . chat , purchased through Identity Digital ’ s registrar partners . Using these platinum-level names allows the entrepreneurs to fully utilise both sides of the dot . Identity Digital manages and operates nearly 300 new web addresses , offering companies like SearchBrothers a variety of options to find the best name for their brand . Recognising the potential of these domains early on , the SEO experts secured them swiftly , understanding their significance in creating a digital presence

USING A UNIQUE TOP- LEVEL DOMAIN IS A SUPERB STRATEGY TO BUILD OUR BRAND , INCREASE RELEVANT SITE TRAFFIC AND ULTIMATELY DRIVE CONVERSIONS .
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