THE EVOLVING ECONOMIC

LANDSCAPE HAS HEIGHTENED THE URGENCY

TO ENGAGE

AND EMPOWER DESKLESS WORKERS . to a company email address or company intranet . This lack of access to communication tools can leave deskless workers disconnected from colleagues and misaligned with management if communication isn ’ t executed in another way . Consequently , business leaders are confronted with the pressing question of how to effectively engage and enhance the productivity of deskless workers .

Eighty-six percent of business leaders have reported noticeable productivity enhancements through the deployment of digital signage technology . Much of this productivity boost stems from employees being better aligned and connected with company-wide strategy . In contrast to makeshift communication methods like large WhatsApp groups and personal device messaging , digital signage offers a streamlined alternative for managers to communicate rotas and regular logistical updates directly with deskless workers on-site .

It ' s no surprise that 61 % of deskless workers see digital signage as contributing to improved business alignment . When roles and responsibilities are clearly defined , deskless workers can perform their tasks accurately and effectively . With a greater scope to create impact , it is clear that investing in technology for the deskless workforce leads to much more substantial productivity gains than yet another office worker-targeted productivity solution .

Implementing effective workplace technology

To build a productive workforce , it ’ s essential to provide employees with the necessary technological support tailored to their specific needs . Interestingly , despite the common cultural barriers that lead to employee resistance to technology implementation , a substantial 79 % of workers hold a positive overall view of workplace technology . When carefully integrated to align with workplace culture and business objectives , digital signage can effectively bridge the inclusion gap experienced by deskless workers , ultimately elevating morale . Additionally , incorporating QR codes on screens allows employees to provide feedback and respond to company-wide announcements , establishing a two-way communication channel that fosters employee participation and a sense that everyone ’ s voice is heard .

On top of this , as organisations look for new ways to express employee appreciation , video or photo content can be used to spotlight standout employees or celebrate team accomplishments . Given that deskless workers are often the least acknowledged segment of the workforce , addressing this inclusion gap needs to be a top priority in 2024 to uplift employee morale from its current low point .

Deskless workers deserve greater tech investment and support

In an era of rapid digitalisation deskless workers have been left with insufficient and outdated communications tools that are no longer able to meet the growing demands of modern industries . Despite making up 80 % of the global workforce and , in many cases , playing a vital role in society , many businesses have failed to consider the needs of deskless workers .

To competitively position their workforces in this era of increased productivity expectations , organisations worldwide must prioritise upgrading the tools and technologies available to deskless workers . A great starting point would be to make better use of technologies that are often already at hand , such as screens . �

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