RAPID TECHNOLOGICAL ADVANCEMENTS

HAVE LED TO INCREASED

AWARENESS AND EXPECTATIONS

AMONG CONSUMERS . the current market needs . It is reassuring knowing that it has a global reach , yet is still very much connected to the local market and its needs . Its local experience , as well as the fact that it is a massive global company , gives us the confidence to pitch its products to our customers .”

Kithinji spoke exclusively to Intelligent SME . tech :

Why do you think customers have become more demanding ?

Customers have become more demanding in recent years due to several factors . Firstly , rapid technological advancements have led to increased awareness and expectations among consumers . With access to a wide range of products and services , customers now expect seamless and personalised experiences .

Additionally , the rise of social media and online reviews has empowered customers , making them more informed and discerning . As a result , they demand not only high-quality products or services but also expect companies to provide excellent customer service , quick response times and customisation options to meet their specific needs .

Why does Infobip give you the ability to approach a broader network of customers ?

Infobip , as a leading Communication Platformas-a-Service ( CPaaS ) provider , offers a versatile and scalable solution for businesses to engage with their customers effectively . By leveraging Infobip ’ s platform , businesses can create seamless experiences for customers . This ability to connect with a diverse audience through multiple channels is a key advantage in meeting the diverse preferences and needs of today ’ s demanding customers .

Tell me more about the go-tomarket strategy which Infobip and Belva Digital are working on .

The go-to-market strategy that Infobip and Belva Digital are working on involves a comprehensive approach to reach and engage customers effectively . This strategy includes :

• Annual business breakfast : we hosted our first breakfast session with Infobip hosting CXO decision-makers in Nairobi last March . We are looking to make this an annual event . This brings thought leaders together to discuss challenges , share wins and chart a path forward together with Infobip and Belva Digital as the preferred partners .

Besides this , we also do :

• Continuous market analysis : understanding the target audience , industry trends and competitive landscape

• Product positioning : clearly defining the value proposition and unique selling points of the joint offerings

• Channel selection : identifying the most effective communication channels to reach the target audience . From PR , digital to email marketing

• Training and support : ensuring that customers have access to the necessary resources and support for a seamless experience

What ’ s been the greatest benefit of working with Infobip ?

• Global reputation : Infobip ’ s global reputation gives us confidence to engage clients at whatever scale as we are confident in the solution

• Multichannel capabilities : the promise to unify communication across SMS , voice , email and chat , to enable a more personalised and effective customer engagement , is a key proposition and we are delighted Infobip has this capability

• Scalability : Infobip ’ s scalable infrastructure accommodates the growth of businesses , ensuring that they can adapt to changing customer demands and market conditions

• Innovation : access to cutting-edge communication technologies and features , enabling businesses to stay ahead in a rapidly evolving digital landscape

In summary , the collaboration between Infobip and Belva Digital is empowering businesses to meet the increasing demands of customers by providing an integrated omnichannel communication platform that can enable businesses to not just grow , but scale . �

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Intelligent SME . tech