// SCALING UP //
Tracey Hogarth , CEO , Nudie Snacks overly reliant on a single source of revenue , increasing its market resilience and agility .
Key outcomes include :
• Access to more customers – Nudie Snacks created an Amazon storefront , helping increase exposure and opened up its customer base . This move generated new opportunities and tapped into the pool of 300 million customers who actively shop on Amazon worldwide . “ Amazon gives sellers a global reach that is otherwise inaccessible and it has the power to supercharge your growth . It was a lifeline during the pandemic and still a healthy chunk of our total revenue now that wholesale sales have returned back to normal levels ,” said Hogarth .
• Increased sales – the increased exposure on Amazon naturally led to a surge in sales for Nudie Snacks . By offering its products on a service that millions of customers already frequently use , it provided convenience and accessibility to potential buyers . Hogarth noted : “ It gives customers the option to buy how they want at their convenience . They might already be shopping on Amazon for various other things , and they can now simply add our
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