intelligent

When the pandemic hit in March 2022 , Nudie Snacks faced significant challenges with the closure of offices and retail stores . Its B2B sales channels , which it heavily relied on , came to a standstill and sales plummeted by a staggering 95 % virtually overnight . To overcome this situation , Hogarth and her team had to find an alternative solution and re-strategise to ensure the long-term success of her business .

Solution : Creating an Amazon storefront and pivoting to e-commerce

The team decided to establish an Amazon storefront and pivot its focus towards online sales , directly reaching out to customers through the Amazon platform . This strategic move allowed it to present its products to a much larger audience , ensuring its business ’ s survival during the pandemic .

“ The pandemic forced us to reconsider our approach and adapt to stay afloat ,” explained Hogarth , CEO of Nudie Snacks . “ Thankfully , Amazon was a lifesaver and enabled us to sell our products to a large audience throughout the pandemic . As a small business that needed to sell directly to consumers , Amazon was the perfect place to be . During this time , Amazon accounted for 95 % of our sales , which has helped us achieve a six-figure revenue .”

Outcome : Increased growth and stability

Selling on Amazon not only allowed Nudie Snacks to weather the storm of the pandemic but also facilitated its continuous growth . The ability to showcase its products to a wide online audience played a pivotal role in its development . Amazon helped the brand make the most out of selling online and it continues to account for a large part of the business . Furthermore , by diversifying its sales channels , Nudie Snacks ensured that it was not

AMAZON GIVES SELLERS A GLOBAL REACH THAT IS OTHERWISE INACCESSIBLE AND IT HAS THE POWER TO SUPERCHARGE YOUR GROWTH .