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Intelligent SME . tech is a Lynchpin Media publication for professionals with an interest in global SME news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com

elcome to issue 38 of Intelligent SME . tech .

Technology can be used for all manner of things , but I had rarely thought about its use in conservation work . Our front cover this month shows how technology can make a huge difference in conservation projects to help protect nature in a way that would be very difficult to do without the help of tech . International charity , Fauna & Flora , enlisted the help of Aiforgood Asia , which partnered with Crayon for its expertise in data and AI . Together , they developed a Proof-of-Concept computer vision-based solution that utilised remote sensing and Machine Learning to detect illegal cardamom cultivation in satellite imagery .

This solution was used in the fragile ecosystem of Mu Cang Chai forest in Vietnam , home to highly endangered primates , including the western black gibbon and the Indochinese grey langur . By mapping the locations most affected by cardamom , Fauna & Flora , together with its government partners , will be better able to devise and target strategies to reduce the degradation of this most sensitive of habitats . Lam Van Hoang , Country Director , and Hattie Branson , Technical Specialist , both at Fauna & Flora International , spoke exclusively to Intelligent SME . tech about the project on page 44 .

The past 12 months have been revolutionary for the technology industry , and 2023 will go down in history as the year that Generative AI took its hold . To find out more about what the next year might have in store , we spoke to four technology experts about their predictions for the upcoming year . Turn to page 28 .

We also have a round-up of all the latest SME news from across our regions , while our intelligent brands section looks at what ’ s new in sales and marketing , finance , HR and customer experience .

I hope you enjoy the magazine and if you ’ d like to contribute to any future issues , please do not hesitate to contact me by emailing rebecca @ lynchpinmedia . com

Rebecca Miles Managing Editor

Don ’ t forget to watch our video online here .

Customers demand more from brands than ever before . Businesses need to provide a unified experience across all engagements , starting from the very first time an individual encounters a brand . Suvish Viswanathan , Senior Evangelist for Zoho Europe , explains how prioritising personalisation is vital to meet developing expectations . Turn to page 25 .

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