plans . Moving forward , NetSuite will support Sowvital as it extends its footprint in the US by providing support with respect to tax regulations , as well as gaining deeper integrations with its Shopify store . Sowvital has been supported by NetSuite Alliance Partner NoBlue .

Tell me more about your retail collaborations with Goop and Le Bon Marche ?

Our approach has always been organic and sustainable growth , launching in 2022 with a pop-up on Redchurch Street in Shoreditch ,

Jack Lewis , Founder and CEO , Sowvital

WHEN GOOP BECAME A

COMMERCIAL PARTNER ,

THAT REALLY LAUNCHED OUR

SALES TO AN INTERNATIONAL

SCALE .

Jack Lewis told us more about the company and working with NetSuite .

How has consumer demand changed since you started the company ?

When Sowvital first launched in 2022 , we were already seeing an upturn in the appreciation of house plants because of the pandemic . At a base level , we were all confined to our houses , bedrooms , living rooms . What once was a comfort zone for most of us quickly became an area evidently lacking a connection to nature .

For years , brands targeting personal rituals centred around care and well-being have been the norm ; from candles and skincare , to pet and household products . People are willing to invest in taking care of themselves and the things that they love , and the soothing presence of greenery in the home has quickly become a must for a lot of people . Plants have been established as imperative to people ’ s lives and well-being post-pandemic and Sowvital aims to assist and educate those on the journey of that understanding . where we introduced the world to Sowvital . From then , we have grown a discerning community of design-led and botanically intrigued individuals who regularly engage with the ritualised philosophy of the Sowvital world . As a unique take on the world of plant care , we soon caught the attention of the media , and thanks to mentions in Vogue and the Financial Times , Sowvital quickly formed an international support base .

Goop reached out within a year and a collaboration arose , with our famed threestep-kit being stocked and available for North American consumers . When Goop became a commercial partner , that really launched our sales to an international scale .

Having gained its attention after Sowvital ’ s popup in the Marais , the esteemed Le Bon Marché invited us to host a pop-up in the spring of this year . Centring around its Comme un poisson dans l ’ eau campaign , this stand in the famed French department store increased Sowvital ’ s exposure to European tastemakers , cementing the brand ’ s presence in France and attracting attention from a wider European audience .

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