Intelligent SME.tech Issue 35 | Page 36

// EXPERT PROFILE //

PROFESSIONAL WEBSITES THAT
REFLECT THE UNIQUE VALUE PROPOSITION
OF THESE
BUSINESSES , COUPLED WITH THE UTILISATION OF E-COMMERCE PLATFORMS , SERVE AS THE GATEWAY TO
SUCCESS .
Building a strong business case and maintaining accurate financial records are essential steps towards securing the necessary capital . Traditional avenues like banks , venture capital firms and angel investors are viable choices . However , exploring newer alternatives such as crowdfunding platforms and peer-to-peer lending can provide additional avenues for raising funds . Researching and exploring financing options that align with specific business goals and seeking expert advice can significantly improve the chances of securing the much-needed financial support .
In addition to these strategies , the digital realm offers immense potential for small businesses seeking growth in the UAE . Establishing a strong online presence is paramount for reaching a broader customer base and expanding market reach . Professional websites that reflect the unique value proposition of these businesses , coupled with the utilisation of e-commerce platforms , serve as the gateway to success .
It is noteworthy that social media channels such as Facebook and Instagram , with their vast user base and engagement potential , become invaluable tools for targeted marketing and effective audience interaction . According to the survey , 90 % of businesses utilise Facebook , while 73 % leverage Instagram to connect with their target audience .
Platforms like GoDaddy understand the challenges faced by small businesses in the UAE and have tailored their offerings to empower these ventures . Their suite of tools and resources provides affordable and accessible technology that levels the playing field and boosts competitiveness in the digital age . By leveraging such platforms , small businesses can amplify their impact , unlock growth opportunities and stand shoulder to shoulder with larger counterparts . �
36 intelligent
. tech
Intelligent SME . tech