Intelligent SME.tech Issue 35 | Page 35

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// EXPERT PROFILE //

insights into currency trends . Moreover , diversifying target markets and expanding the customer base locally can help reduce reliance on foreign markets , thereby mitigating the impact of currency fluctuations .
Tackling fixed cost burdens is crucial for the sustainability of small businesses . By embracing technology , these ventures can optimise operational efficiency and reduce administrative overheads . Cloudbased software solutions automate repetitive tasks , while outsourcing non-core functions to freelancers or virtual assistants , offer cost-effective alternatives without compromising quality . Implementing energysaving measures not only reduces utility expenses in the long run but also aligns these businesses with sustainability goals . Embracing technological advancements and optimising costs alleviate the burden of fixed costs , enabling small businesses to thrive in challenging environments .
Access to financing remains a significant concern for small businesses in the UAE .

BUILDING A STRONG BUSINESS CASE AND MAINTAINING ACCURATE FINANCIAL RECORDS ARE ESSENTIAL STEPS TOWARDS SECURING THE NECESSARY CAPITAL .
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