Intelligent SME.tech Issue 34 | Page 66

// SCALING UP //

Having this all-in-one place means that anyone with access can easily flag issues and identify opportunities for growth . Business leaders now have more confidence in introducing changes , as anyone who needs proof of viability can simply view the metrics . an improved work / life balance , which led to increased productivity .
Charlton Morris discovered some rather interesting ( and positive ) results at the end of the four-month trial . Most importantly ,

COMPARING DATA OVER
THREE YEARS WITH BULLHORN
ANALYTICS ENABLED US TO LOOK AT DATA
WITH A CRITICAL EYE AND BE OBJECTIVE ABOUT IT
The other major advantage is that the database is purely digital , so the firm no longer relies on whiteboards to track important metrics .
Kris Holland , Director of Marketing and Revenue Operations at Charlton Morris , said : “ Bullhorn Analytics improves visibility and allows you to be much more analytical with everything you do . It encourages better practice and process mapping ”.
Justifying a four-day working week
The data Bullhorn Analytics made available enabled Charlton Morris to implement the major changes necessary to realise its vision in the years that followed .
Among these changes was trialling a fourday working week . This significant shift was a major benefit to the employees as they had the company discovered that its productivity rate was higher when staff worked a fourday week .
The firm ’ s fill rate increased by a quarter ( 26 %) and its internal candidate applications increased by 1,000 % when the four-day working week was announced – proving that the proposal was a welcome cultural shift .
Charlton Morris also managed to increase the rate at which sent CVs became interviews by 7.6 %. During the initial four-month trial period , the firm also recorded 11.1 % more interviews booked per recruiter . This was in part due to the increased conversion rate but , at the individual level , CV-sending activity increased slightly .
Using this full-spectrum set of data , the firm was able to quantify the effects of the fourday working week across the entire business . Holland was impressed by the breadth of
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