Intelligent SME.tech Issue 34 | Page 65

intelligent

// SCALING UP //

tThe challenge

Before using Bullhorn , Charlton Morris ’ end-to-end operations were considerably less efficient . Like many other recruitment agencies , it used office-based whiteboards to monitor key performance metrics .
This lack of efficiency held the firm back in certain key areas . Charlton Morris needed greater visibility into data and performance metrics to make the changes necessary to realise its vision .
Why Bullhorn ?
Charlton Morris had already experienced success using Bullhorn ’ s customer relationship management ( CRM )/ applicant tracking system ( ATS ). Although this increased productivity , its reliance on manual KPI monitoring meant that they could not track and leverage data in decision-making .
To address this , the company needed something to improve its tracking of key metrics – a solution that could easily be interpreted and offered full-scale visibility to recruitment consultants .
This revelation led to the decision to integrate Bullhorn Analytics into the agency ’ s existing processes . The addition of Bullhorn Analytics enhanced the firm ’ s tracking ability , giving them a full spectrum of digital tools to help realise its vision .
The results Everything in one place
The addition of Bullhorn Analytics provided a one-stop-shop for data transferred from the CRM . A major advantage of this was the fact that business leaders and consultants now had a single source of truth for data and could track processes in every category .

MOST IMPORTANTLY , THE COMPANY DISCOVERED THAT ITS PRODUCTIVITY RATE WAS HIGHER WHEN STAFF WORKED A FOUR-DAY WEEK .
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