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The problem

Shopify merchants sometimes offer limited release sales for highly popular items that can be quickly resold at a profit on secondary markets .

An entire industry has sprung up around running bots and proxies to purchase all of the items made available during a limited release in order to resell them at a profit , depriving fans of the brand from direct participation in the sale .

While Shopify offers extensive bot protection solutions to merchants , it wanted to give them more options for customization . Shopify needed a way to let its merchants easily keep out the vast majority of bots in this extremely challenging limited release scenario , where a high financial incentive means attackers are both sophisticated and persistent .

Shopify decided to offer merchants a customizable skill testing challenge question feature , which would allow them to ask all buyers specific trivia questions at checkout . This would slow down bots , while giving merchants a fun way to engage with their biggest fans and buyers .

The solution

hCaptcha : A New Approach to Bot Detection and Prevention

Shopify considered other vendors to help develop a customizable skill testing challenge question feature , but ultimately hCaptcha ’ s combination of unique features , massive scalability , and deep domain expertise in online security were the deciding factors .

“ Our engineering team has been very happy with the results we ’ ve seen from hCaptcha . The feedback has been great ,” said Murphy . “ Their platform scales well , and when we wanted to customize the user experience further , the hCaptcha team delivered a robust feature set at impressive speed .” �

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