Jeremy Whitworth , General Manager of Wildhive

BUT KNOWING

THAT ONEJOURNEY IS SERVICING

OUR BOOKINGS

DURING THE PEAK WINDOW OF 7PM TO 9PM REASSURES US THAT WE DON ’ T NEED TO SCHEDULE A LATE NIGHT RESERVATION

AGENT .

Mondays proved the most popular day for making bookings – and the most valuable : 17 % of all bookings were made on a Monday , equating to 22 % of total revenue . The rest of the week was relatively evenly distributed with 30 % of bookings coming on the weekend , and Saturday driving the next highest revenue ( 18 %).

Jeremy Whitworth , General Manager of Wildhive , said : “ We knew it was important to offer 24 / 7 booking access to people looking to stay or dine with us – that ’ s why having an improved digital booking journey was vital . The reliable and intuitive digital booking experience onejourney provides allows my team to focus on providing exceptional customer service and not have to be torn between answering the phone or an email and engaging with an in-person guest .”

Booking data also showed out of hours was the peak for booking volume , with the highest number of bookings placed between 7pm and 9pm . The highest value bookings were placed around 1pm and 5pm .

Whitworth said : “ Being able to offer work / life balance is not always possible in the hospitality industry ; we simply aren ’ t a 9 – 5 operation . But knowing that onejourney is servicing our bookings during the peak window of 7pm to 9pm reassures us that we don ’ t need to schedule a late night reservation agent . This lets the team focus on handling more complex reservations that require inperson assistance .”

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