Intelligent SME.tech Issue 33 | Page 65

intelligent

// SCALING UP //

tThe challenge

Nestled in the UK ’ s Peak District , the hotel has won numerous accolades as one of the country ’ s best hotels since it opened in 2021 . The luxury escape offers 15 bedrooms in a country house , plus two treehouses and 11 hives set within 35 acres of woodland , plus wild meadows and gardens .
With such a variety of accommodation , wellbeing choices and a popular restaurant , Wildhive wanted to ensure its guests were able to easily navigate the on-property options and curate a booking online that best suited their needs . The hotel wished to provide an equally intuitive digital booking experience for non-residents wanting to visit its restaurants .
Opening its doors in challenging times for the hospitality industry , Wildhive also sought high visibility of its booking metrics and to drive direct bookings online , reducing the reliance on reception to make out of hours bookings and free them to focus on delivering customer service . Boosting operational efficiencies was prized .
The results
Onejourney ’ s extended analytics , presented in real-time via an easy-to-use dashboard , continues to provide the hotel with a strong grasp on booking trends across its guest rooms and dining areas . Direct hotel room revenue has increased by 26 % and the conversion rate beats industry averages reducing abandoned basket rates by an impressive 52 %.
Weekends and Mondays – often taken as a day off by staff after a busy weekend of service – proved the busiest and most lucrative booking days for Wildhive . The always-on functionality of onejourney boosted customer satisfaction by allowing guests and diners to reserve bedrooms and table times with just a few clicks , at any time , from anywhere and any device .

WE KNEW IT WAS IMPORTANT TO OFFER 24 / 7 BOOKING ACCESS TO PEOPLE LOOKING TO STAY OR DINE WITH US – THAT ’ S WHY HAVING AN IMPROVED DIGITAL BOOKING JOURNEY WAS VITAL .
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