It ’ s important to have a vision for your company but what ’ s more important is making sure that everyone in the team knows what that vision is and how to get there . Jeremy Campbell , CEO of Black Isle Group , expert on behavioural science and an executive coach , offers advice on how to boost an organisation ’ s productivity and build an engaged team . He explains how leaders can get a team to buy into a shared vision and improve growth .

MOST BOSSES ARE DELUDED

ABOUT HOW MUCH THEIR TEAMS UNDERSTAND

ON WHERE THE COMPANY IS GOING AND WHAT THEY NEED TO DO AS INDIVIDUALS TO

GET IT THERE .

USINESS LEADERS ARE great

Most bosses are deluded about how much their teams understand on where the company is going and what they need to do as individuals to get it there . Test it yourself . Go into any office and ask , “ What ’ s the goal ? What are you doing today to achieve it ?” You might get great answers but , chances are , you ’ ll get a sea of blank faces .

This is a dilemma which has irked the team at Black Isle Group for some time . The disruption of the pandemic made it even more urgent to re-think how we maximise performance . We set ourselves a challenge – could we increase the performance of a team by a factor of 10 , in 10 weeks , if we went about this in a different way .

Bravely , IT transformation business , VCG , stepped up to be our guinea pigs . The goal was to see if we could add £ 3 million to its business pipeline in ten weeks . We did it in four . So , if you ’ re paying attention now , we ’ ll explain how we did it for them and how it could work for you .

Let ’ s start with the story of the London Olympics in 2012 . Jade Jones was a teenage Welsh taekwondo athlete who dreamt of a gold medal . Sarah Broadhead was one of her coaches .

In the 24 months before the games , Broadhead and Jones compiled a list of the key actions they would take every single day . It covered what Jones would need to do around sleep , diet , stretching , strength , technique and many other things to move towards her dream of Olympic gold .

A dozen specific actions each week translated into more than 50 small steps each month , more than 500 every year and more than 1,000 actions by the time the games began . Broadhead told us that by focusing on the everyday actions they removed the anxiety of the daunting goal of gold .

At the end of each week , athlete and coach would review their progress and agree their next set of small steps for the following week . On this journey they were constantly being distracted by things which could push them off course or break the new habits they were

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