// EXPERT PROFILE // email – more than double any other channel . Customers also state that they want the content of the email campaign to be engaging and share information and knowledge .
The whitepaper , one of the most comprehensive B2B prospecting reports ever published , also provides guidance to ensure email campaigns are successful , providing pointers on how to build your audience and database , personalisation tips and useful information on forming prospecting campaigns .
Ryan Welmans , CEO and Co-founder , Sopro , said : “ We ’ ve analysed twice as many emails as last year – nearly 50 million . We ’ ve surveyed five times as many sales and marketing professionals . Our data scientists have dived deeper than ever into our prospecting results , drawing out new insights and new ways to optimise your prospecting .
“ We do understand that not everybody is as obsessed with prospecting as we are . But whether your business uses email prospecting or not , this report has something for everyone from the best time to send an email to how to create a campaign to ensure it gets opened and read .
“ What this report does show is that the personal touch is still very much valued , whether that is a bespoke email , a face-toface meeting or hosting a webinar or event to share information and knowledge . The personal approach is very much essential when it comes to marketing and engaging with new customers .”
SMES NEED TO KEEP THE EMAIL SHORT AND TO THE POINT WITH THOSE LESS THAN 250 WORDS BEING READ .