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// EXPERT PROFILE // email – more than double any other channel . Customers also state that they want the content of the email campaign to be engaging and share information and knowledge .
The whitepaper , one of the most comprehensive B2B prospecting reports ever published , also provides guidance to ensure email campaigns are successful , providing pointers on how to build your audience and database , personalisation tips and useful information on forming prospecting campaigns .
Ryan Welmans , CEO and Co-founder , Sopro , said : “ We ’ ve analysed twice as many emails as last year – nearly 50 million . We ’ ve surveyed five times as many sales and marketing professionals . Our data scientists have dived deeper than ever into our prospecting results , drawing out new insights and new ways to optimise your prospecting .
“ We do understand that not everybody is as obsessed with prospecting as we are . But whether your business uses email prospecting or not , this report has something for everyone from the best time to send an email to how to create a campaign to ensure it gets opened and read .
“ What this report does show is that the personal touch is still very much valued , whether that is a bespoke email , a face-toface meeting or hosting a webinar or event to share information and knowledge . The personal approach is very much essential when it comes to marketing and engaging with new customers .”
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SMES NEED TO KEEP THE EMAIL SHORT AND TO THE POINT WITH THOSE LESS THAN 250 WORDS BEING READ .
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