intelligent

By having all the required info on a distributor ’ s clients , Evans Manufacturing has become proactive about coming up with sample product ideas themselves .

Freshsales helped create a welltailored sales cycle

Prior to using Freshsales , email campaigns at Evans Manufacturing had open rates in the low teens . Post-Freshsales , open rates increased by two or three times and the team can track CTRs easily .

The current sales cycle is segmented to generate a pipeline of quotes with the following steps :

1 . The initiation of the new quote 2 . Three-step follow up 3 . Landed and closed 4 . Rationale / reasons for winning or losing bids

With the automation that Freshsales offers , the sales process pipeline sped up . It was also easier to track progress than before when things were manual .

Taking things to the next level

Before Freshsales , all the marketing team at Evans Manufacturing had was ‘ a massive email list ’ with zero segmentation . With Freshsales , the team had the right features to track CTRs , plan a proper email marketing campaign and segment their list too .

All this helped marketers with the team engage their audience better and , subsequently , build themselves as the go-to business in their eyes . More importantly , all the work that it can do now with Freshsales keeps Evans Manufacturing front and centre of prospects ’ minds – due to consistency in email marketing .

Relevancy at its best

Segmenting the email list enabled Evans Manufacturing to be relevant to prospects by sending targeted emails that were specific to prospects ’ interest .

Looking ahead

With all of the distributor and customer information in hand , Evans Manufacturing has been able to target the right industries , tailor its messaging and create products for specific businesses , even before customers ask for it .

Moving forward , Evans Manufacturing will continue doing so . The firm will work on improving engagement with distributors and clients too . With Freshsales , the team will empower sales reps to focus on selling rather than on entering data and managing it manually . �

FRESHSALES IS ALLOWING US TO KEEP GOING WITH LIMITED RESOURCES , GIVEN THE SHIFTING ENVIRONMENT . IT ’ S AN ASSET .