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COVID-19 has amplified the inefficiencies within manufacturing . Investing in a platform that delivers digital workflows business in the Automotive and Manufacturing Industry , explains how to ensure a successful Digital Transformation . will ensure optimum customer experience and unlock business productivity . Uwe Vieth , Sales Director for ServiceNow ’ s
The key to successful Digital Transformation in the manufacturing sector
VER THE LAST few years ,
O we have seen several manufacturers in the region accelerate their Digital Transformation journeys in order to drive operational efficiencies , raise employee productivity , gain a competitive edge and fuel growth . In fact , a recent study from IDC found that 48 % of manufacturers across the Middle East , Turkey and Africa ( META ) region realised cost efficiencies , 47 % achieved productivity gains and 39 % managed to increase revenues from their Digital Transformation projects . But with many regional manufacturers still dependent on manual or paper-based processes , human error is still responsible for significant delays .
Manufacturers face other barriers as well ; a significant divide lies between IT and production , as legacy infrastructure and complex operations push them further apart .
The effects of COVID-19 have only amplified these inefficiencies . Faced with supply chain disruptions , drops in demand and cautious consumers , manufacturers need to take a step back to assess their operations and how they interact with their end customers .
It ’ s never been more critical for IT and operational technology to come together and make 2021 a year of recovery and growth . But for manufacturers to compete , they need to find new opportunities to become more agile and excite their customers .
Legacy infrastructures : A roadblock to innovation and customer excellence
Manufacturing operations are increasingly becoming faster and more advanced . And yet many manufacturers still depend on siloed , legacy proprietary systems built in-house , often running on different systems , scattered around different departments . Besides being inefficient , this approach is outdated and ill-equipped to meet the demands of modern manufacturing . It also makes it more difficult to scale , costing more money and time , while offering limited oversight .
What ’ s more , these systems are not providing the experience customers are expecting . Whether they operate in the B2B or B2C space , manufacturers ’ end goal has always been to keep customers happy . But in a post-COVID climate , that goal no longer rests
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CUSTOMER SERVICE IS NOW THE MOST SIGNIFICANT DIFFERENTIATOR BETWEEN BUSINESSES , AND HOW A COMPANY APPROACHES CUSTOMER EXPERIENCE .
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