HOW A

COMPANY THEN RESPONDS , INTERACTS AND POSTS ON SOCIAL MEDIA

WILL THEN SEND A CLEAR

MESSAGE ABOUT THE TYPE OF

BUSINESS THEY OPERATE . content that shines the spotlight on a brand or service can have a long-lasting outcome . For instance , well-written content can be read and utilised even months after it has been published .

According to the Content Marketing Institute ( CMI ), 91 % of B2B marketers use content marketing to reach customers . These same customers are showing more interest in content that provides valuable insight into a topic . This can be in the form of short and long-form content ( articles , blogs , eBooks , whitepapers ), video ( webinars or livestream events ), audio ( podcasts , audiobooks ), inperson content ( events , workshops ), or even images ( infographics , photos , charts ). The advancement in digital technologies has also enabled companies to tailor and personalise multiple pieces of content to suit the needs of the different audience groups . This type of personalisation can be extremely effective in driving sales and enabling business growth .

Investing in B2B social media strategy at the core of all marketing plans

The Middle East itself has seen some significant growth in the use of the Internet and social media and has opened the doors for many new businesses and start-ups looking to penetrate this emerging market . The social media penetration in the UAE stood at 99 % in January 2020 and the number of Internet users in Saudi Arabia increased by 4.3 million between 2019 and 2020 .

Increasing a brand exposure online can raise brand awareness and establish a dialogue with both current and prospective clientele . How a company then responds , interacts and posts on social media will then send a clear message about the type of business they operate .

Improve Search Engine Optimisation ( SEO )

SEO is not an option but a must for businesses these days . The bigger your business presence online in terms of searchability and visibility , the better it performs on Google .

SEO can mean increased engagement , traffic and conversions . Optimising digital properties can impact the buying cycle and help draw B2B customers one step closer to the transaction . Google itself tells us that 71 % of B2B customers start their research with a Google search , making it imperative for businesses to improve website visibility .

Automation needs to work hand in hand with email marketing

Email marketing is and will continue to remain one of the most effective ways to deepen customer relationships and boost brand awareness . It is important to get the most out of email marketing campaigns with simple actions such as catchy subject lines , clear calls to action ( CTA ) and personalised communication . Wherever possible , B2B marketers should segment business customers as much as possible by location , industry , preference or even previous purchases . �

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Intelligent SME . tech