Intelligent Issue 01 | Page 10


Watford to become UK ’ s first WhatsApp High Street
WhatsApp and Watford Borough Council have announced their partnership initiative in support of the small business community : the UK ’ s first WhatsApp High Street .
The initiative will support small businesses in Watford to help them promote their businesses on the WhatsApp Business app and help them to connect easily with their customers at this difficult time .
It will provide businesses with free-to-use digital tools from WhatsApp to help them manage the many challenges and customer questions presented by the pandemic , such as lockdowns , curfews and social distancing measures .
As part of the programme , experts from WhatsApp are providing training for an initial group of 12 local businesses although training will remain open for any small businesses in Watford interested in the scheme .
WhatsApp Business acts as a shopfront for a company ’ s products and services , and helps businesses communicate with their customers during the challenges presented by COVID-19 , such as managing social distancing in small premises , new opening hours , stock issues , table reservations or reduced menus .
Proofpoint launches security awareness training for SMBs
Proofpoint , a leading cybersecurity and compliance company , announced a new Proofpoint Essentials Security Awareness solution to help small and medium sized businesses ( SMBs ) identify top risks through realistic threat simulations and deliver targeted , enterprise-level user education .
Backed by Proofpoint ’ s threat intelligence , this solution educates SMB employees with engaging training to ensure they know what to do when faced with a real threat . Available now through select partners and resellers , the Proofpoint Essentials Security Awareness solution is part of the streamlined , multi-tenant Proofpoint Essentials platform designed specifically for SMBs .
The award-winning education approach provides consistent trainings in 40 different languages , all between five and 15 minutes , that can be taken anytime , anywhere , on any connected device . Proofpoint ’ s content library of interactive and game-based training modules ensures that the latest threat trends are covered .
SMBs can also use the Proofpoint Essentials Security Awareness ThreatSim Phishing Simulations to understand their employees ’ susceptibility to a variety of phishing and spearphishing attacks .
AURA to join top start-ups at 2020 AESIS
AURA , a leading security and safety platform , has been selected to participate in the virtual edition of the prestigious African Early Stage Investment Summit ( AESIS ) and Venture Showcase .
Hosted by VC4A , AESIS is an annual event , which last year gathered more than 350 Africafocused investors active on the continent . This year , AURA is
AURA founder and CEO Warren Myers among Africa ’ s top 10 start-ups to present its security technology platform to investors and key ecosystem stakeholders .
AURA was shortlisted for the 2020 Venture Showcase , VC4A ’ s flagship programme for entrepreneurs , from thousands of applicants . The programme aims to showcase the best African start-ups and ensure they have access to growth capital in addition to webinars , consultations with industry experts and ample opportunity for peer-to-peer learning .
AURA founder and CEO Warren Myers said : “ We are thrilled to be selected to be part of VC4A ’ s Venture Showcase and the African Early Stage Investment Summit and look forward to playing an even bigger role in delivering innovation into the rest of the continent .” �
10 intelligent
. tech
Intelligent SME . tech