? EDITOR ’ S QUESTION //
OT MANY SMES will be
N successful if they don ’ t have an effective website and a seamless way to sell their products , craft or trade . Selling products online needn ’ t be an arduous task , especially with the amount of software and IT specialists available to help to make it a smooth experience .
He also spoke about logistics , customer experience , quick delivery and easy checkout .
Matthew Trattles , VP of SMB Revenue , Auctane , ShipStation ’ s parent company , speaks about how SMEs need to understand the behaviours of online shoppers , understand supplier scalability and have resilient shipping functionality in place .
Customers ’ attention spans are short . They want a website to be easy to navigate quickly – if any part of the process is slow , then it is likely that the business will lose that customer to a competitor . So how can SMEs make sure their e-commerce is efficient and accessible ? Three experts offer their top tips for an SME starting out on its e-commerce journey .
Vivek Aswani , Chief Commercial Officer at Rimm Sustainability , spoke about how SMEs can incorporate sustainability into their plans . He said : “ In my opinion , having sustainable products are not driven solely by packaging or fair trade but rather through the entire organisation ’ s operational outlook . It is at the ethos of the companies where true sustainability comes out .”
He also highlighted how companies need to be transparent with their customers and highlight their sustainable credentials .
Lenny Nash , CEO , Visualsoft , discusses the areas that SMEs need to look at to ensure the whole e-commerce journey goes well . He said : “ To maximise the return from social channels , ideally the business should have a strategy that underpins its approach to creating and sharing content . If they ’ re serious about boosting sales via socials , get in expert help to take profiles to new heights .”
He said : “ Be aware of how much a supplier will be able to source – and their own plans and intentions for scalability of their operations – and have strategies in place to augment your access to needed components when the demand arises .”
E-commerce today is an essential part of almost every business and cannot be ignored . But as the experts outline , it needn ’ t be a daunting one . There just needs to be an effective strategy in place .
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TO MAXIMISE THE
RETURN FROM SOCIAL CHANNELS , IDEALLY THE BUSINESS SHOULD HAVE A STRATEGY THAT UNDERPINS ITS APPROACH TO CREATING AND SHARING CONTENT . IF THEY ’ RE SERIOUS ABOUT BOOSTING SALES VIA SOCIALS , GET IN EXPERT HELP TO TAKE PROFILES TO NEW HEIGHTS .
Every month , we pose industry experts a question pertinent to
? the issues of the day . This month . . . .
WHAT ARE YOUR TOP TIPS FOR AN SME STARTING OUT ON ITS E-COMMERCE JOURNEY ?
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